TapNGo

User Flow

I opted for a low- fidelity prototype in the user testing phase. This simplified design allowed participants to comfortably suggest improvements that would enhace the product based on their preferences. I also prepared questions to turn the testing into an experiential interview, gaining valuable insights from users about their experience and preferences.

The analysis of the user testing revealed valuable insights. The initial idea of requiring registration and adding credit at the start wasn’t deemed convenient. They favoured the option to explore the product without the need to create a profile. Users emphasized the importance of an effortless payment process and the need for real-time bike information. Additionally, the interest in cycling experiences highlighted an opportunity to explore the incorporation of bike-friendly routes.

By drawing upon insights from user data and feedback, I tailored the electric bike rental experience to align with users’ preferences. These valuable insights not only refined the design but also reshaped the very essence of the product, ensuring it resonates authentically with the user’s needs and desires.

“Just tap and unlock the bike”

This is an example of one of the insights related to users’ preference for simplicity, expressing a desire to skip creating an account and opt for a hassle-free bike rental experience. Another notable insight transformed from a ‘nice to have’ into a pivotal development by emphasizing the importance of offering a full experience that includes bike-friendly route options: “It would be nice to see bike-friendly routes.”

Utilizing paper sketches as the initial form of prototypinh allowed me to retain flexibility in refining my new proposal. Serving as a foundational visual blueprint, this process facilitated the dynamic evolution of ideas, enabling seamless adjustments and improvements towards prototyping.